Blog " For a successful influencer campaign, communication between the two parties is most important
What is your definition of influencer marketing?
First of all, it's important to clarify what it means "influencer"The word comes from English 'influence' and means 'влияние' (influence). Accordingly the influencer in the full sense of the word is a person who has the power to influence a wider circle of people. And from your side Influencer marketing is successful when we have chosen an influencer who has the power to influence over the target audience that we have set for a given campaign.
Since when does AdVaib work with influencers and what are your priorities when starting work on a given campaign?
АdVaib work with influencers for almost two years. During this period of time, we went through many different campaigns by nature, we worked and continue to work with different people from the field. Our priorities are good communication and met deadlines. Everything else can be changed even on the go, because it's important for the influencer themselves to adapt to the product or cause that they represent.
On what principle do you choose which influencer to work with?
First of all, we do an analysis of the campaign and the goals that are set. Then we choose which influencers we would like to work with in the specific case and we contact them. When we already have their conditions, we discuss them with the client who wants to advertise as well. Besides the conditions, naturally, it's important to have a complete profile of the influencer so that we can have expectations and goals that we can cover.
When we work with people, the budget is most important. Thanks to it, we have the opportunity to distribute our capital reasonably Don't focus only on the number of followers that a given person has. My experience shows that often micro-influencers have higher engagement among their followers. The main reason for this is the direct communication that they have. It builds higher trust between the two parties. And this makes them even more suitable for work.
What are the specifics when choosing people to work with for a given brand?
The specifics when choosing influencers are their audience, what they show on social media, and respectively the image built with the audience. The main reason for this is the direct communication that they have. It builds higher trust between the two parties. And this makes them even more suitable for work.
What are the most important qualities when looking for an influencer?
Creativity and meeting deadlines are always the two things that I value most, and not only in influencer marketing. Also for me it's important that the people we work with have attitude, to be active, so that we don't distance ourselves from their style and image when we work together.
Do you give precise and literal information about what is required from the influencer, or do you tolerate the complete freedom of the content creator?
Always before we start joint work, we discuss and share all available information. But with creativity and proactivity, we are open to giving freedom to the content creator. For us it's a plus when we see activity and desire.
When we talk about prices, how do you agree on the payment? On long-term terms or only for a single post/story?
For AdVaib It's an important rule to discuss the conditions even before starting the joint work, so that there are no ambiguities later. And whether we work long-term or for individual posts is according to the requirements of the client who hired us for influencer marketing.
How do you measure whether a given campaign is successful or not?
The biggest metrics are even greater brand recognition, new followers, website visits, and completed sales. I advise everyone to also use promo codes so that you have another metric by which you can analyze whether a campaign is successful or not. With promo codes, you can also give incentives to influencers so that when a higher number of promo codes are used by their audience, they receive monetary bonuses.
