Blog " Sales Club Conference 2023: How to Build a Successful Brand
This article is published exclusively by our partners at Profit.bg
After the month of holidays, when believers celebrated Ramadan and Easter, it’s time for the month of business! That is why this year the organizers of Sales Club Conference 2023 have set themselves the task of creating a true celebration for entrepreneurs.
And what is a business event with such ambitions without a panel where companies can discuss the various ways to achieve the best results in their industry? To make this happen, proven Bulgarian experts in marketing and communications will take the stage at Sales Club Conference 2023.
Boyan Moskov (InteractiveOrb), Martin Popov (Interactive Share), Plamen Popov (Acronis), Viliyan Milchev (Print.bg), Vladislava Harizanova (Best Brands), and Bilyana Georgieva (Lider.bg) are just some of the names that will share their vision on various topics, with the panel being moderated by a seasoned professional in organizing business events – Ivaylo Georgiev, the creator of the monthly initiative “Entrepreneurs’ Night.”
Why is it important to hear the opinions of the experts?
ChatGPT said: Every entrepreneur with a vision for the future understands why effective communication—whether B2C or B2B—is a key factor for the success of their brand or project. Grasping the subtleties of this process and the mechanisms through which our words can influence the successful closing of any deal, big or small, is of utmost importance. This skill, combined with a well-planned and executed marketing strategy, ensures a strong start and steady growth in any sector of the free market.
How do words of growth impact our brand? What is the connection between successful communication and sales? How can the right messages be sent to different types of audiences? What lies at the foundation of proper communication with our employees, clients, and partners?
The answers to all these questions will be provided at Sales Club Conference 2023, which will bring together panelists with extensive entrepreneurial experience, ready to reveal the intricacies of effective marketing strategies and successful models for strong market positioning.
Who are the speakers?
Boyan Moskov He is the founder of the digital agency InteractiveOrb. His team consists of 15 people managing advertising budgets of over 6 million BGN per year. He will help conference participants gain extensive knowledge on how to properly allocate funding for their online campaigns to achieve maximum sales with minimal investment.
The next panelist is Martin Popov – an advertising specialist with nearly 20 years of experience and the manager of the digital agency Interactive Share. The company works daily with some of the most prominent and established local brands, turning integrated marketing communications into winning strategies for the Bulgarian business ecosystem.
They will be joined by Plamen Popov, who will focus on the importance of organic traffic for online channels and the need to build a loyal audience.
Of course, marketing is not only needed in the digital environment. This activity will always have its application in the physical world as well. Why we continue to produce and distribute promotional materials will be discussed by Vladislava Harizanova and Viliyan Milchev. They will reveal which new products can be used to present a brand and what messages they convey.
The correct execution of an advertising strategy will be discussed by Viliyan Milchev from Print.bg – an expert with many years of experience who, despite the rapidly evolving digital environment, manages to keep offline advertising alive and establish it as a trend.
За истинската същност на маркетинга ще разкаже Vladislava Harizanova, owner of Best Brands – one of the established advertising agencies in Bulgaria with a 20-year history, serving corporate clients both domestically and internationally.
The lineup of speakers concludes with Biliana Georgieva – създател на Lider.bg.
The panel “Marketing and Communications” is just one of the many included in the program of this year’s edition of Sales Club Conference.
