Blog " Leadership Forum: the new business event by the Sales Club brand
The schedule of upcoming business events for 2025 is getting more exciting! A new thrilling opportunity is taking the stage. "Leadership Forum: The Art and Lessons of Success" – a joint project of the business brand Sales Club and "Women Entrepreneurs’ Day." The event aims to bring together ambitious entrepreneurs and managers from various fields who want to share their experience, expand their network of contacts, and get inspired with new knowledge and insights.
For the last 4 years Sales Club has established itself as a trusted partner for everyone who intends to develop their own business in Bulgaria. We are always looking for new ways to contribute to the expansion of the corporate ecosystem in our country, to raise the level of awareness, and to create conditions for active communication and exchange of ideas.
"Women Entrepreneurs’ Day" is an international initiative that started in 2014, aiming to highlight and create opportunities for women who run their own businesses or are developing in the corporate environment. In Bulgaria, the event has been held for the 7th consecutive year thanks to the Women Entrepreneurs Association "Selena." A trademark of the forum is the Calls for Entrepreneurship awards, which recognize women with achievements and contributions to public life in Bulgaria.
Business Leaders of the New Era – What Makes Them Different?
And why is a specialized event for people in business leadership positions necessary?
Entrepreneurs and managers of the new era stand out with a skill set that goes far beyond traditional management practices. Today, they are expected not only to think strategically but also to be technologically literate, with knowledge in areas such as artificial intelligence, sustainable development, and digital transformation.
The new business leaders must know how to communicate effectively in a multicultural environment, foster innovation, and build an inclusive work atmosphere on a daily basis. Emotional intelligence, the ability to make decisions under uncertainty, and continuous learning are key elements of the modern entrepreneur’s profile.
But at the same time, the new leaders should not only be familiar with the classical approaches to team management and deal-making, but master them to perfection. Ultimately, the successful leaders in business organizations will be those who find the golden balance between proven methods and the demands of the new economic environment.
"Leadership Forum: The Art and Lessons of Success" is coming with a dynamic program that covers all the essential knowledge and skills to help you lead your company ahead of the competition.
What will this business event teach you, or why should you trust us?
- To think like a visionary: you will learn how leaders make strategic decisions in an environment of constant change.
- To apply innovations: you will discover how to integrate new technologies and AI into business management and growth.
- To communicate persuasively: you will develop skills for impactful communication and public speaking.
- To build resilient teams: you will master leadership practices that inspire and engage.
- To balance business and personal growth: you will discover tools for personal effectiveness, emotional intelligence, and biohacking.
- Turning ideas into causes: you will explore real-life examples of businesses with social impact.
- To connect with the right people: our forum is the place for quality networking with leaders and entrepreneurs from a wide range of industries.
Artificial Intelligence in Business – Let’s Lift the Curtain
Technology is changing the rules of the game, and artificial intelligence is no longer the future but the present. During the discussion panel “AI in Business”, we will explore how new algorithms are transforming various industries—from marketing and finance to human resource management.
You will hear real-life examples of automation, intelligent data analysis, and customer experience personalization. Experts with hands-on experience will share what works, what ethical challenges exist, and how to prepare your teams for this technological transformation.
The panel is designed for leaders and managers who want to stay one step ahead and integrate AI sustainably and responsibly into their business model.
You will receive practical guidance on how to use artificial intelligence for business and finance—from market forecasting to cost optimization. We will discuss how new tools are reshaping the role of the manager and creating a competitive advantage.
Regardless of the size of your company, understanding artificial intelligence for business purposes is crucial for its success and sustainability.
Business Growth – Proven Methods and Innovations
How can fast yet sustainable business growth be achieved in a dynamic environment? There are many answers, and you’ll discover them in the discussion panel “Leadership Hacks for Rapid Business Growth”, where successful entrepreneurs and business experts will share proven strategies from their experience.
We will explore how flexible business models are created, what the key factors for scaling companies are, and how digital channels can be leveraged for expansion. The panel will also cover topics such as partnerships, financial management, team efficiency, and innovative approaches to entering new markets.
You will learn how to combine traditional practices with modern tools for growth. The speakers will reveal what internal transformations are necessary to break out of stagnation as quickly as possible.
You will discover which mindsets and behaviors set growing companies apart from those that are stuck. This panel is a real opportunity to get closer to the essence of the question: “How can we turn effort into real business progress?”
Reserve your spot for “Leadership Forum: The Art and Lessons of Success” to gain practical insights you can start applying as early as tomorrow.
Presentation Skills – The Core of Every Leadership Role
Persuasive communication has always been—and will continue to be—a powerful tool in the arsenal of leaders across all fields of development. In the workshop “Presentation Skills for Champions”, we will focus on how to present your ideas in a way that inspires, engages, and drives real results. We will work on two main aspects:
- How to build the structure of an impactful presentation that captures attention from the very first minute;
- How to use body language, voice, and emotion to reinforce your message.
Practical exercises and personalized feedback will give you the confidence to speak in front of any audience—from internal teams to strategic partners. Because every leader should not only see the path forward but also clearly show it to others.
Business Etiquette – First Impressions Matter, and That’s No Coincidence
In the corporate world, a first impression can determine not only the course of a meeting but also the direction of a professional partnership. Participants in the discussion panel “First Impression Engineering: Business Etiquette and Attire” will uncover the modern rules of business communication and how appearance influences the perception of authority and confidence.
You will learn how to use clothing as a positioning tool—aligned with context, company culture, and audience expectations.
We will also discuss body language, personal presentation, and the ability to leave a memorable impression within the first five seconds. Because good style and confident behavior are not minor details, but a winning strategy.
Biohacking the Mind and Body – Because Leaders Need to Take Care of Themselves Too
In the dynamics of leadership, physical and mental resilience is not a luxury but a necessity. The discussion panel “Techniques for Hacking the Mind and Body” is designed especially for those who want to manage themselves with the same effectiveness with which they lead their teams.
You will learn how small but strategic changes in habits can positively influence your energy, focus, and mental resilience. We will discuss sleep as a tool for productivity, nutrition as a source of mental clarity, and breathing as a technique for stress management.
Participants will share proven methods for balancing work and personal life through biohacking approaches. Because a sustainable leader is, above all, a balanced person.
When the Leader Is the Face of Their Business – Advantages and Challenges
Being the face of your own business is a powerful tool for building trust, authenticity, and a loyal audience. But behind a strong personal brand lies strategic work, consistency, and the willingness to take responsibility even in challenging times.
The discussion panel “Personal Business and Brand as One” will explore how leaders successfully combine their professional role with building a strong presence—both online and offline.
We will talk about how to use your personal story, values, and communication style to build recognition and influence. We will also discuss the risks—how to deal with criticism, overexposure, or emotional burnout. Because when you are the brand, every message matters.
Reserve your spot today.
“Leadership Forum: The Art and Lessons of Success” will not only be a platform for essential knowledge and skills but also a stage for new opportunities. The event also awaits you with a special networking cocktail, where you will meet entrepreneurs, managers, investors, and visionaries from various industries.
The expo zone will give you access to innovative products and services that drive business forward. Projects with social impact will be recognized through the Companies with a Cause awards, and the highlight of the evening will be the official Calls for Entrepreneurship award ceremony. Reserve your spot for an event that combines inspiration, expertise, and real opportunities for growth—both personal and professional.
